AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While their DNA is rooted in denim, AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008, when they introduced sportswear for men and women. Since then, the design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.